Basics of Art Management 1+1
Teacher: Gulyás Gábor
Aims:
Training of competencies in the field of cultural management: planning, implementation, evaluation and coordination of cultural programs and projects in national and international context. Ability to distinguish between different levels of cultural management: cultural policies, programs, projects and actions; the ability to form a team for a cultural project; mastering the practices of cultural communication management. / Knowledge of the local and international art market
Topics:
1. Introductory notions of management: definitions, functions, fields
2. Management in culture: particularities, opportunities and challenges
3. The role of the cultural manager in the organizations promoting cultural values
4. Levels of cultural management: cultural policies, programs and projects
5. Cultural management team: who is responsible for cultural activities and how?
6. Analysis of the socio-economic context of the act of culture
7. Public relations in the service of promoting cultural values: communication management
8. The role of the media in promoting cultural values: new organizational models
9. The cultural act between promoting values and offering services: a new paradigm?
10. Financial aspects of culture management: who finances culture?
11. Examples of good practices in the field of cultural management
12. The profession of cultural manager: an analysis in a European context