Theory of Visual Culture

Theory of Visual Culture 2+1

Teacher: Erdei Krisztina

Aims:

The course will help students to use theoretical approaches and practical applications in the analysis of visual culture, to acknowledge the particularities of the visual culture relative to one's own field of interest, to show a pro-social attitude and empathy in the context of the visual analyzes performed

Topics:

1. Introductory notions about visual culture. Iconic turn. Visual turn

2. Topics of visual culture. Types of images

3. Visuality and knowledge. The visual paradigm of Western culture. The myth of the innocent gaze

4. Images, representations. Realism. The truth of photography

5. The look and the power. The constitution of the modern subject. History of visual techniques

6. The gaze and the power. The gaze and the Other

7. The critique of mass media

8. The culture of brand and the advertising. Consumerism and its critique

9. Advertisement. Online marketing

10. The image of living body. The representation of the body. Bio-power (Foucault)

11. Postmodernism. Postmodernist processes: simulation, irony, copypaste, photoshop, remake, sharing, memes, non-places

12. The global sharing of images

13. Artistic image

14. Discussions